Tourism Destination for Five Major Cities on The Island of Java

Data Analysis and Visualization in Power BI.

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Java is one of the most populous islands in Indonesia and is known for its rich cultural heritage, beautiful landscapes, and vibrant cities. Here are some of the top tourist destinations in five major cities on the island of Java:

1. Jakarta - As the capital city of Indonesia, Jakarta is a bustling metropolis that offers a mix of modern and traditional attractions. Some of the popular tourist destinations in Jakarta include the National Monument, the Istiqlal Mosque, the Old Town, and the Taman Mini Indonesia Indah.
2. Bandung - Known as the “Paris of Java,” Bandung is a popular destination for shopping, dining, and sightseeing. Some of the top attractions in Bandung include the Tangkuban Perahu volcano, the Saung Angklung Udjo cultural center, and the Trans Studio Bandung theme park.
3. Yogyakarta - This city is known for its rich Javanese culture and historical landmarks, including the Borobudur and Prambanan temples. Other popular attractions in Yogyakarta include the Kraton Yogyakarta palace, the Taman Sari water castle, and the Malioboro shopping district.
4. Surabaya - As the second-largest city in Indonesia, Surabaya offers a mix of modern and historical attractions. Some of the top tourist destinations in Surabaya include the House of Sampoerna museum, the Suramadu Bridge, and the Tugu Pahlawan monument.
5. Semarang - This city is known for its colonial-era architecture and historical landmarks, including the Lawang Sewu building and the Sam Poo Kong temple. Other popular attractions in Semarang include the Blenduk Church, the Simpang Lima shopping district, and the Marina Beach.

CONTENT

This dataset is a dataset that contains several tourist attractions in 5 major cities in Indonesia, namely Jakarta, Yogyakarta, Semarang, Bandung, Surabaya. This dataset is used in the Capstone Project Bangkit Academy 2021 called GetLoc. GetLoc as an application that is able to recommend several tourist destinations according to the user, what the user likes, and several parameters such as city, price, category, and also time. In addition, GetLoc is also able to provide the fastest and cheapest routes in visiting these places, so that your travel experience will be more interesting. You can see the repository here This dataset also consists of 4 files, namely: tourism_ with _id.csv which contains information on tourist attractions in 5 major cities in Indonesia totaling ~400 user.csv which contains dummy user data to make recommendation features based on user tourism_rating.csv contains 3 columns, namely the user, the place, and the rating given, serves to create a recommendation system based on the rating package_tourism.csv contains recommendations for nearby places based on time, cost, and rating

PROCESS

First, import the data to Power BI. Before we load the data, we need to make sure that the data is clean. Click Transform Data.

ANALYZE

First, After getting all the required measures, I added cards in my dashboard to show all the KPIs at the top.

Based on the Visualized , there were approximately 10,000 visits to tourism destinations in the locations of Jakarta, Bandung, Yogyakarta, Surabaya, and Semarang. In total, there were 483 tourism destinations across these locations. Out of the five locations, Yogyakarta had the highest number of tourism destinations, with 126 destinations to choose from. Bandung followed closely with 124 destinations, while Jakarta had 84, Semarang had 57, and Surabaya had 46 destinations. and the number of destinations in each category is as follows:

• Taman Hiburan (Amusement Parks): 135
• Budaya (Cultural Destinations): 117
• Cagar Alam (Nature Reserves): 106
• Bahari (Marine Destinations): 47
• Tempat Ibadah (Religious Sites): 17
• Pusat Perbelanjaan (Shopping Centers): 15
  
  

there are three tourism destinations in the area that have been identified by name, along with the number of visits they have received:

1. Wisata Lereng Kelir: This destination has received 31 visits.
2. Wisata Mangrove Tapakn: This destination has received 18 visits.
3. Wot Batu: This destination has also received 18 visits.
   
   

INSIGHTS

1. Yogyakarta and Bandung are the top destinations in terms of the number of tourism destinations available, indicating a higher diversity of options for tourists to choose from in these areas.

2. Jakarta, being the capital city of Indonesia, has a lower number of tourism destinations compared to Yogyakarta and Bandung. However, it still attracts a significant number of visitors with 84 destinations.

3. The number of visits to tourism destinations in these locations indicates a high level of interest in tourism in Indonesia.

4. Taman Hiburan (Amusement Parks) is the most popular category with 135 destinations, followed by Budaya (Cultural Destinations) with 117 destinations, and Cagar Alam (Nature Reserves) with 106 destinations.

5. Bahari (Marine Destinations) and Tempat Ibadah (Religious Sites) have a relatively smaller number of destinations compared to other categories, which could indicate potential for growth in these areas.

6. The three identified tourism destinations with the highest number of visits (Wisata Lereng Kelir, Wisata Mangrove Tapakn, and Wot Batu) could potentially be popular among tourists and may warrant further investigation and development.

7. Overall, the insights suggest that there is a significant potential for tourism in Indonesia, and developing and promoting different categories of tourism destinations could attract more visitors and further boost the industry.

RECOMMENDATIONS

1. Encourage the development of new tourism destinations in the Bahari (Marine Destinations) and Tempat Ibadah (Religious Sites) categories to attract more visitors and provide a diverse range of options for tourists.

2. Promote the three identified tourism destinations with the highest number of visits (Wisata Lereng Kelir, Wisata Mangrove Tapakn, and Wot Batu) through marketing campaigns and collaborations with tour operators to attract more visitors to these destinations.

3. Provide incentives for private investment in the tourism industry, such as tax benefits, to encourage the development of new tourism destinations and facilities.

4. Improve the infrastructure and transportation facilities to make it easier for tourists to access different locations and destinations in Indonesia.

5. Foster collaborations between the government, private sector, and local communities to develop sustainable tourism practices that benefit local economies and preserve the natural and cultural heritage of different destinations.

6. Prioritize the development of tourism destinations in areas with a lower number of options such as Jakarta, Semarang, and Surabaya to increase their appeal to tourists and contribute to the growth of the industry in these regions.

7. By implementing these recommendations, Indonesia can tap into its full potential as a tourist destination and attract more visitors to experience its rich cultural and natural heritage.